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With access to new capital and talent, we will expand our universe of content, commerce, and experiences in a way that strengthens our business and community.' Partnering with Iron Spark and entering the public markets in the US will propel us to the next level. We've built a loyal and passionate community who trust our curation across diverse lifestyle categories spanning fashion, arts, design, luxury, sports, technology, and more. 'For more than 15 years, we've been on a mission to share the most authentic aspects of culture all around the globe. Kevin Ma, Executive Director, Chairman, and CEO of Hypebeast, said: The Company has already established strong relationships with 250+ global brands in e-commerce and media, capturing significant growth opportunities in the US$1.6 trillion total addressable global apparel and footwear market.

Hypebeast achieved a CAGR of 34% from 2015 to 2021 in revenue growth and is expected to generate revenue of not less than US$112 million in the fiscal year ended March 31, 2022, largely driven by a growing audience of readers and the expansion of media brand partnerships. Hypebeast's unparalleled brand engagement and global customer loyalty drives a high-margin, consistently profitable business. Comprised of three major divisions – HYPEMEDIA, an umbrella of online editorial and social media platforms HYPEMAKER, an in-house creative production agency and HBX, an e-commerce platform and omnichannel shopping destination – Hypebeast's global readership spans 80+ countries across Asia, Europe, and the US.

Hypebeast uncovers the latest emerging trends in culture and lifestyle (including fashion, art, sports, technology, and food) and creates an ecosystem for cultural discovery and connection. Its loyal and global user base includes Gen-Z and millennial consumers with disposable incomes and high purchase intent, as well as a diverse and highly engaged community of artists and creatives. (Nasdaq: ISAA, 'Iron Spark'), a publicly-traded special purpose acquisition company ('SPAC'), announced today that they have entered into a definitive merger agreement that is expected to result in Hypebeast acquiring Iron Spark and becoming dual-listed on NASDAQ and the Hong Kong Stock Exchange.įounded in Hong Kong in 2005 as a sneaker blog by now Executive Director, Chairman, and CEO Kevin Ma, Hypebeast now boasts a community of 26 million social media followers and 18 million monthly unique visitors to its digital platforms. and HONG KONG, Ap/PRNewswire/ - Hypebeast Limited (HKSE: 00150, 'Hypebeast' or the 'Company'), the go-to platform for contemporary culture and lifestyle and a premier destination for editorially-driven commerce and news, and Iron Spark I Inc. Former President of NIKE, Trevor Edwards, is expected to be nominated as a director of Hypebeast.

HYPE BEAST CODE

Hypebeast is expected to be dual-listed on NASDAQ under the ticker symbol $HYPE, and its existing listing on the Hong Kong Stock Exchange under the stock code 00150.HK, following an anticipated transaction close in the third quarter of 2022.Hypebeast intends to use transaction proceeds to make investments across technology, talent, brand experiences, and marketing in support of continued growth as an omnichannel media and e-commerce business.

HYPE BEAST PRO

Merger with Iron Spark is expected to provide up to US$180 million in total gross proceeds and is expected to result in a pro forma equity valuation of US$534 million.

High margin, consistently profitable business to generate not less than US$112 million in revenue in fiscal year ended Maachieved a CAGR of 34% from 2015 to 2021.

Its global community of creators and consumers spanning 80+ countries enables leading brands to connect and engage with Gen-Z and millennial audiences.

Founded in 2005, Hypebeast is a thriving digital media and e-commerce company focused on culture and lifestyle with over 26 million followers worldwide.

Anchored by PIPE investors including cultural icons and visionaries Tom Brady, Naomi Osaka, Kevin Durant, Rich Kleiman, Tony Hawk, Joe Gebbia, Jonah Hill, Adam Levine, Electric Feel Ventures, THEBLACKLABEL, and IRONGREY

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